CHRISTINA AGUILERA, GLOBAL SPOKESPERSON
Multi-Grammy Award winner and international superstar Christina Aguilera uses her powerful voice in “Pass The Red Cup” Challenge for Yum! Brands World Hunger Relief effort kicking off in approximately 41,000 KFC, Pizza Hut and Taco Bell restaurants worldwide.
Today, 805 million people are going hungry around the globe and Aguilera is raising awareness as global spokesperson for Yum! Brands World Hunger Relief effort.
In 2014, Aguilera introduced the #PassTheRedCup challenge to drive awareness and inspire donations for Yum! Brands World Hunger Relief efforts. Aguilera challenged media outlets, other celebrities, influencers and her fans around the world to share #PassTheRedCup on their social channels to raise awareness of the global hunger issue. She’s also urged people to donate US$5 to help feed 20 children on the campaign’s website, HungertoHope.com. The red cup is a symbol of hope for the recipients of WFP’s school meals programs across the globe, as the meals they receive through this program are often times the only meal they will eat that day. Every dollar raised goes directly towards WFP’s operations to fight hunger around the world.
Aguilera appeared in a global World Hunger Relief’s public service announcement, posters at KFC, Pizza Hut and Taco Bell restaurants, and advertising online efforts.
She has served as global spokesperson for Yum! Brands’ World Hunger Relief effort since 2009 where her participation has helped to raise millions for WFP and other hunger relief agencies. She is also an “Ambassador Against Hunger” for WFP and has traveled on relief trips to Rwanda, Haiti and Guatemala. In 2012, World Food Program USA honored Aguilera and David Novak, Yum! Brands’ Chairman and CEO, at the U.S. State Department with the George McGovern Leadership Award for their hunger relief efforts. In addition, she received a special achievement award at the 2012 National Council of La Raza ALMA Awards and was the first recipient of the Muhammad Ali Humanitarian of the Year Award in 2013 for her hunger relief work. She is also an “Ambassador Against Hunger” for WFP and has traveled on relief trips to Rwanda, Haiti and Guatemala.
“The beautiful faces of the children I’ve met in Rwanda and in other countries are with me every day and fuel my passion to raise awareness of the global hunger issue. That’s why I’m urging everyone to join me and #PassTheRedCup for Yum! Brands’ World Hunger Relief effort. Together we can move millions of children from hunger to hope.”